Since we have been an Affiliate since 2009 we have increased our prices once. In fact we lowered them once several years after opening. Over these past 13 years we have been impacted by increased operating costs annually. We have absorbed many of these costs in comparison to what many other high intensity fitness or CrossFit gyms around us have done (which may or may not have been the best business decision). We did this out of wanting to stay true to our community and not price out new clients who haven’t realized how life changing a CrossFit community truly is. In the past 2 ½ years running this business it has been the toughest it’s ever been. I won’t lie we have talked numerous times during the pandemic and post pandemic about how long we can continue to operate effectively amid mandated shutdowns, a challenging business environment, COVID restrictions keeping new clients from joining or attending, CFHQ related turmoil, and building related issues. We have fought through it because we love this community and we love CrossFit. We love the support you all have shown us time and time again. Closing the gym due to external circumstances like a pandemic just isn’t in our DNA.
With the current spiking inflation impacting everything from our utilities and water/sewer, software processing and transaction fees, building association dues, license fees (state and local), retail merchandise product and shipping costs, gym supplies, equipment costs, labor and tax rates, cleaning services, internet and cable, and much more. Each year since 2016 we have made the conscious decision to keep our pricing the same and instead absorbed these costs into our monthly operating costs. We can’t continue to absorb these costs to our bottom line.
Beginning with our April 2022 Dues billing cycle we are implementing a small increase to our monthly membership rates of $5 for each type of membership ($9 for Couples). This is the very least amount we could increase that helps offset the increases in our operating costs. It keeps us at break even while competitive and yet still below the local competition. You will see this change go into effect for your April period dues, and depending on when those bill you may see the change in your late March billing cycle (our dues are payment for the next 30 day cycle).
We’d like to thank you for choosing SnoRidge CrossFit. Each and every one of you are what makes up our unique community. All of you help keep our doors open to provide a fun place to train and improve our health while bonding with likeminded individuals. We are looking forward to another year of big classes, gatherings, and no more restrictions!
